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HISTORY
Episode 1 Episode 2 Episode 3 Episode 4 Episode 5
Episode 1(Chubei Kobayashi)
Chapter 02. Dreams
The next step for Chubei after reaping success in Nagoya, the center of the Tokai region, was to advance on Osaka, the center of business in Japan. The "Doshomachi" district, the aspiration of everyone active in the pharmaceutical industry, was the goal.

Osaka was the center of the Japanese pharmaceutical industry, and Doshomachi was the center of Osaka. 124 "za", or business associations, in wholesale and retail business had been created here from the middle of the Edo period (1603-1867), and business continued to boom even at the end of the Meiji period (1868-1912). Their unity was firm and they boasted a social status based on long tradition. In the period in which the za thrived, they dominated the wholesale pharmaceutical business from the Kansai region west.

Stores managed by official members of the za were called hondana or "head offices", and these were concentrated in Doshomachi. Hiranomachi, Fusimicho and Kawaramachi, the areas around Doshomachi, were lined with wholesale shops known as wakidana or "subsidiary stores". Of these areas, Hiranomachi and Fusimicyou had a standing similar to that of Doshomachi. Here, the families who ran the head offices would engage in commerce, enjoying the same reputation as in Doshomachi.

Kobayashi DaiyakubouKobayashi Daiyakubou Co., Ltd. began in this region in Osaka. In 1912, Kobayashi Seidaidou advanced into the coveted city of Osaka, establishing Kobayashi Daiyakubou Friendship Daily Chemicals Co., Ltd., and beginning development on a nationwide scale of pharmaceutical wholesaling and manufacture. Kobayashi Daiyakubou Co., Ltd. was thus formed through an amalgamation of the 2 shops in Nagoya and Osaka. The head office was established in Hiranomachi, a short distance from Doshomachi, and the Nagoya shop reopened as a branch office was in 1919.

Always aggressive in business dealings and proactive to a degree not suggested by his everyday affable nature, Chubei set his sights from the beginning on entry to Doshomachi.If he could somehow set up business in Osaka, then he wanted to penetrate the heart of the pharmaceutical business. However, the "advance to Doshomachi" was to elude him for various reasons. Thus he turned to Hiranomachi. Yet, this in no way meant that Chubei was giving up. "Someday when the timing is right, I'd like to set up shop in Doshomachi, and give business all that I've got." This was the dream that he bequeathed his eldest son, Yoshitaro, a dream that was eventually to become a reality.

Chubei was a pioneer of the pharmaceutical industry in Nagoya and a man of merit, and at the end of the Meiji period Kobayashi Daiseidou was a private company with a firm foundation. From Yet given the scale of domestic pharmaceutical distribution, the Tokai region took a backseat to Osaka and Tokyo. And in the view of Doshomachi, Kobayashi Daiyakubou was a regional pharmaceuticals manufacturer, no more than a leader of regional wholesalers. Even today, it is difficult for eager youths intent on becoming entrepreneurs to establish a startup venture. In the same way, it was just as difficult to advance from Nagoya to Doshomachi at the end of the Meiji period.

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