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HISTORY
episode 1 episode 2 episode 3 Episode 4 Episode 5
Episode 2(Kichitaro Kobayashi)
Chapter 01. Chubei's son, Kichitaro
In August 1919, Kichitaro Kobayashi was moved from Nagoya to Osaka, and assumed the position of president of the newly formed Kobayashi Daiyakubou Co., Ltd.In his place, Chubei moved to Nagoya, where he assumed the administration of the Nagoya branch in conjunction with Fusagoro's widow, Sue. At this point, Chubei was 69, and his young successor Kichitaro was given a central position in management.

As founder, Chubei was an 'idea man'. He was an energetic businessman, replete with a spirit of enterprise. In contrast, his successor Kichitaro was a practical person, responsible for soundly realizing Chubei's progressive ideas. Beyond this however he was also a man of merit, firmly establishing the foundations for the 100-year history of Kobayashi Pharmaceutical Co.,Ltd., based on the proactive management style inherited from Chubei.

All who knew Kichitaro speak fondly of the man's warmth. He was not the type of administrator to severely scold his employees. If he saw someone smoking during work, he would for example send that person on an errand to the bank. Then when the person returned wondering, "Why was I sent on that kind of errand at such a busy time," he would ask them, "Did you see anyone smoking at the bank during work?" The employee would realize why they had been picked for the errand, and would understand what Kichitaro was trying to teach them.

Kichitaro was also a man who despised unnecessary waste. He would reuse the wooden boxes that were used for shipping goods to other locations for delivery. The work of the shipping clerk was to size up the quantity of goods to be shipped and to select a wooden box to use. If too big a box was selected, not only would the goods rattle around inside, but there would also be unnecessary shipping costs. Conversely, if too small a box had been selected, it would be necessary to return to square one. The wooden boxes were sealed with nails, and even these were reused. This was an era in which people were naturally careful of what resources they had - it was not an era in which things were in plentiful supply.Kichitaro taught by example the importance of resources and the rigor of business.

When a succession of such episodes is recounted, one might come to believe that Kichitaro was a "stingy" person. That would be a mistake. There is a difference between preventing unnecessary waste and being stingy.Kichitaro invested proactively when necessary.

For example, he expanded the size of the incorporated Daiyakubou store premises tenfold, saying, "Land is necessary for greater business in the future." The purchase of the property on which Kobayashi Pharmaceutical Co., Ltd. is currently located Doshomachi was also Kichitaro's idea.

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