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While Kichitaro entered the manufacturing field, he also aggressively
expanded the trade area for the wholesale sector. In the second
decade of the Showa period, Kobayashi's wholesale business expanded
into the three fingers of west Japan. It should especially be noted
that the company planned its entry into Tokyo at this time.
Metropolitan Tokyo is Japan's major consuming region, and a company
must move into Tokyo at some point in order to establish a foothold
in Kanto and Tohoku. However, there are major cultural differences
in commercial practices between Osaka and Tokyo, to the extent that
many in Doshomachi believed there was a jinx pre-determining that
a company trying to establish itself in Tokyo would inevitably fail.
In 1939, Kichitaro sent an employee named Terajima to Tokyo to
establish a base. Terajima took the products that sold well in Kansai
and set off for Tokyo in high spirits, but unfortunately this move
was premature. Although he was actively assisted by Fujii, the president
of Ryukakusan, he left Tokyo after one year.
Although this first attempt to secure a foothold in Tokyo did not
succeed, it was extremely helpful when Tokyo Kobayashi Daiyakubo
was established after World War II.
Again, it was President Saburo that succeeded to President Kichitaro's
strategy.
However, the company rode the trends of the times and extended
its sales channels into Taiwan, Korea and parts of China. Japan
had a strong influence in all of these areas, demand for Japan's
pharmaceutical products was significant and employees were regularly
dispatched here, and in 1941 employees were sent to new posts in
Beijing.
The office in Beijing was in charge of China's northern region.
As long as they had products to market, they would sell. However,
the fires of war intensified, and since Japan had already lots its
naval supremacy and air superiority, the employees stationed there
were called to military duty before they had had sufficient chance
to act. Sales activities were discontinued and everything was lost
when the war ended.
Small amounts of products were shipped to South-east Asia and America,
but most of these were sold to Japanese living overseas.
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