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Management
at Kobayashi Pharmaceutical in the mid-1960s to mid-1970s was characterized
by a focus on accounting and value-adding. From this period, all
branch chiefs were summoned to the head office or the Tokyo Branch
once a month, and discussion groups were convened to examine that
month's financial reports and management policies for the following
month. Company executives reported that month's provisional corporate
financial results, followed by reports of each branch's sales and
profits along with pertinent instructions. Numbers don't lie. Each
month revealed whether the company was earning a profit or operating
in the red. Inevitably, the importance of management was put into
practice.
Businesses continued to operate, however, even if occasional losses
were conceded. After all, profit cannot necessarily be determined
by merely summing up all single transactions. Management at the
time attempted to eliminate such transactions as best it could.
As the saying goes, avoiding losses was the basic policy.
In order to put this plan into practice, the right of on-the-spot
price determination was minimized. This was a marked difference
compared to the time when on-the-spot calls were considered important.
Arbitrary decision and execution" was severely admonished,
and when transactions were carried out contrary to instructions,
an obligation to submit a "written apology" (a reflective
letter submitted when a mistake was committed) was imposed. Delays
in setting prices were pointed out in order to force submission
of a ringisho (request for managerial decision - a document
submitted to obtain corporate approval and consensus) to the highest
levels, but even these actions were still processed as being beyond
control.
The focus on accounting led to improvements in profit margins and
managers became increasingly competent with numbers, a fact that
greatly contributed to the modernization of Kobayashi Pharmaceutical.
On the other hand, the tendency for management to conform was also
strong, however.
As one example, the "voluntary chain" known as the Yuyaku
Group was formed in the 1960s. This was a progressive chain organized
of 150 stores each in the Tokyo and Kinki regions. Kobayashi Pharmaceutical
and its affiliate stores shared equal rights and obligations and
engaged in such practices as joint stocking and store modification.
"Equal rights and obligations" notwithstanding, this was
a chain organized by Kobayashi Pharmaceutical without profitability
as its objective. When operations stalled around 1972, the "Yuyaku
Group" became largely inactive. Furthermore, around the same
time, JMF was organized as an innovative wholesale medical supply
firm, beginning with Kobayashi Pharmaceutical. It was a highly motivated
attempt at the time, but operations stagnated. The Physician Sales
Section followed the same path as well. This field entered the business
late and was under severe competition. What managers and supervisors
had to face, however, was not other strong companies, but rather
"management" within their own company.
In the corporate management of Japan during the stable growth period
of the mid-1970s to mid-1980s, management focused on accounting
and value-adding had become a matter of course. As it was a time
when hope for market expansion and the desire to develop new fields
was thin, all companies came to face these issues. This was the
time when, together with focus management, new products were developed
one after another, beginning with aggressive marketing at Anmerts
and the rebirth of development initiative enterprises. These two
elements overlapped and simultaneously existed in parallel. By operating
division, the Business (Wholesale) Department could be classified
as focus management and the Product Department as development initiative.
Accordingly, an accurate comprehension of these two motions-in-progress
is indispensable to understanding Kobayashi Pharmaceutical after
1965.
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