It is clear that utilizing DSP and KICS will result in great changes in the commercial division. However, there are still lessons to be learned from the less sophisticated, human relation-based business methods of the past, so they are discussed here.

In those days, as now, businessmen were not only salesmen who introduced goods to the market -- they were also conduits of information. They visited valued customers to introduce new products and provide the latest information on best selling items. They also served as consultants for management and workers alike, discussing developments in the industry and society as a whole. Businessmen continuously disseminated information they acquired at the office while in the field, and they collected information in the field to bring back to the office. Even though KICS allows information to be exchanged between linked computers, there is still some information that cannot be passed online. Meeting face to face, talking heart to heart, this type of communication will not disappear, even in computerized societies. This is also the basis of business, and that will not change.

Computers will never take the lead role in business activities. The businessman will always remain the lead actor. However, businessman must be more flexible in their thinking, become more knowledgeable in specialized fields, and be more unrelenting in challenging themselves than they are now.

A good company cannot be built without superior human talent. No matter how excellent systems such as DSP and KICS may be, it is the strength of individual employees that allows the company to master the systems and reap their benefits.

There is a very clear, firm strategy for the future in the commercial operations headquarters. It will be realized through the strength of the employees.

The goal is very clear. The direction that must be taken is also clear. All that is left is for everyone in the trenches to turn towards the goal and advance with all their might.

For the future of Kobayashi Pharmaceutical, in order to make it richer and stronger, we must renew our resolve and launch our advance toward the next 100 years. (From an interview with Yutaka Kobayashi)