It is clear that utilizing DSP and KICS will result in great changes
in the commercial division. However, there are still lessons to
be learned from the less sophisticated, human relation-based business
methods of the past, so they are discussed here.
In those days, as now, businessmen were not only salesmen who introduced
goods to the market -- they were also conduits of information. They
visited valued customers to introduce new products and provide the
latest information on best selling items. They also served as consultants
for management and workers alike, discussing developments in the
industry and society as a whole. Businessmen continuously disseminated
information they acquired at the office while in the field, and
they collected information in the field to bring back to the office.
Even though KICS allows information to be exchanged between linked
computers, there is still some information that cannot be passed
online. Meeting face to face, talking heart to heart, this type
of communication will not disappear, even in computerized societies.
This is also the basis of business, and that will not change.
Computers will never take the lead role in business activities.
The businessman will always remain the lead actor. However, businessman
must be more flexible in their thinking, become more knowledgeable
in specialized fields, and be more unrelenting in challenging themselves
than they are now.
A good company cannot be built without superior human talent. No
matter how excellent systems such as DSP and KICS may be, it is
the strength of individual employees that allows the company to
master the systems and reap their benefits.
There is a very clear, firm strategy for the future in the commercial
operations headquarters. It will be realized through the strength
of the employees.
The goal is very clear. The direction that must be taken is also
clear. All that is left is for everyone in the trenches to turn
towards the goal and advance with all their might.
For the future of Kobayashi Pharmaceutical, in order to make it
richer and stronger, we must renew our resolve and launch our advance
toward the next 100 years. (From an interview with Yutaka Kobayashi)