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Episode 5(Kazumasa Kobayashi)
Chapter 17.A Five-Year Sales Target of 165 Billion Yen

As the first step toward becoming an excellent business that prospers in the 21st century, a five-year target was established as follows and announced at the 69th Managers Conference.

Total Company Gross Sales 165 Billion Yen
  Business Operations 100 Billion Yen
  Consumer Product Operations 50 Billion Yen
  Medicon 10 Billion Yen
  Bio-related 5 Billion Yen
Taxable Income 10 Billion Yen

Upon target achievement, our company will be ranked among the top 500 companies in Japan.

The times now, however, are going through great changes.The coming 10 years will bring changes to match those accomplished over the past 50 years.In the midst of drastic change, we must follow the winds of change in all sectors, and we must ourselves create other winds of change.

In order to achieve this vision five years from now, I need to confirm anew our critical basic policies.

1. Love and pride in one’s own work
2. Innovation and awareness of the issues
3. Efforts to develop the company through the nurturing of its people
4. Sincerely nurturing subordinates
5. Letting failure take its course
6. Management decisions and sense of responsibility

I want to make Kobayashi Pharmaceutical a company where people can say from the bottom of their hearts, “I am happy at Kobayashi.There is value in my work, and value in my life.”For this reason as well, I want to re-check our basic policies and make them my own.

In addition to achieving the five-year vision, I intend to take the lead of 1,200 Kobayashi Men, firmly maintain the 100 years of tradition at Kobayashi Pharmaceutical, overcome our difficulties, and do my best to achieve prosperity and stability.

A bright future is waiting ahead of us.Whether we take it into our hands or merely sit back with our arms folded is up to us.In the world of business, isn’t this really what Kobayashi Pharmaceutical and being a Kobayashi Man is all about?

(From an interview with Kazumasa Kobayashi)


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