Consumer Product Business
The Consumer Products Business delivers products that fulfill our "You Make a Wish and We Make it Happen" philosophy to customers in Japan and overseas.
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- Naicitol
- A Chinese herbal medicine that promotes the breakdown and metabolism of fat
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- Netsusama Sheet
- Netsusama Sheet is a cooling gel sheet that contains cooling beads
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- Breathcare
- An oral breath freshener capsule that refreshes the breath from the stomach
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- Ekitai Bluelet Okudake
- Ekitai Bluelet Okudake is a toilet bowl cleaner that is placed in the toilet tank lid sink
Earnings Trends
Net Sales
New Product Contribution Rate (initial year)
※We began applying the new income standard in 2020. For the purpose of comparison, previous figures have been converted to the new standards.
New Product Development and Cultivation
We are focusing on new product development that meets customer needs and are now delivering new products that generate new markets and strengthen our brand presence. The Kobayashi Pharmaceutical Group has targeted a new product contribution rate (sales of new products as a percentage of total sales) of greater than 10% in the initial year, but in recent years results have fallen largely below the 10% mark. As a result, we have refocused our efforts on new product development by thoroughly debating whether new products fulfill the philosophy "You Make a Wish and We Make it Happen" for consumers.
We are also proactively rolling out advertising and sales promotion campaigns to encourage trial and repeat purchases in order to cultivate our newly launched products Share in Main Markets and establish a greater foothold in the marketplace.
Further Growth in Overseas Business
In our growing overseas business, we are aggressively investing in our core products of body warmers and cooling gel sheets for the forehead primarily in the United States, China and Southeast Asia in an effort to expand sales from the segment.